One cannot deny the striking beauty of the everlasting flower. Also known as the strawflower, the everlasting flower is a shrub with green or grey foliage. It has golden/yellow flowerheads which usually appear in spring and lasts in autumn. Everlasting flowers also serve as food for moths and butterflies, but they are considered pest-free. Since they are popular garden plants, they are already cultivated worldwide specially in the cut flower industry. They should be placed under a full sun and they can tolerate almost any kind of soil.

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Source: Gardenia.net